On-page Optimization in SEO

 

on page optimization







What is On-page Optimization in SEO?

On-page Optimization, basically refers to everything that you can do on your website to help search engines understand your site and improve the chances that you will rank high for your target keywords, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on Google, Bing and other search engines. When I say the content that is present on your web page it actually means that you can use the keywords strategically in your websites content or keyword optimization, title tags, meta description, header tags, internal linking and anchor text  all of these come under on page optimization.
on-page optimization factors
  • Title Tag
  • Meta description
  • Heading tags
  • Alt tags
  • Keywords
  • Content
  • Internal linking
  • Images
  • Speed
  • Anchor text
Title tag optimization, it's a HTML tag that exists in the head section of each webpage. It provides an context as to what the topical subject matter is of the respective page it is on. Typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters.

title tag example


Meta description, doesn't influence your on-page optimization directly. It's features that helps users and learn more about your page. In case Google will bold user search terms that appear in your meta description is another reason to optimize your meta description for on-page SEO.

meta description example



Snippet, it's a single search result and generally consists of title, description of a page, URLs.

snippet example



Heading tags, when it comes to heading tags, use heading tags throughout your content to break it up and make it more readable for users. you can also add related keywords to provide search engines with more context for your page. Heading tags break up content with h2,h3 to improve readability.


heading optimization example




Alt tags, alt tags provide more information for multimedia like images and videos.

Keywords, it's describe words used in SEO to target valuable user queries. In case you should include text content that discusses the page's topic.

Content, it's provides users with answers and search engines with context.

How to affect content in On-page optimization ?
content, you give users a reason to visit your site. Whether it's to read a blog post or check out a product page, users browse your content. Optimizing your content can help search engines understand and rank your content, which can lead to people finding your websites.

How to improve your site using content optimization
  • Using keyword in headings and paragraphs
  • Breaking your content into headings
  • Add your content with helpful images
  • Ensuring your content uses correct spelling and grammar
  • Make your content trustable
Internal linking, it describes linking to add from pages on your website. As your website grows, it's develop an internal linking process. Internal linking helps crawlers explore your site and understand the context of different pages. Adding links to relevant, existing content in new posts.

internal links example






Images, it's a form of multimedia that helps people understand the content vary easily. When adding images to your site with carefully, oversized multimedia can slow down your page speed, which can impact your rankings.

Speed, page speed measures how fast content on a page loads. It's related to page ranking factor. So make your website load faster.
 
Anchor text, it's optimization helps to improve the crawling process in our webpage.




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