History and Evolution of SEO

 

A Brief History Of SEO  
search engine optimization


WHAT IS SEO ?

SEO Stands for Search Engine Optimization, Which is the practice of increasing the quantity and quality of traffic to your website through Organic Search Engine results.  TOP SEO is Google      


HOW SEARCH ENGINE WORKS ?

how search works

Crawling, caching, indexing and ranking          


    

           Crawling is a Scour the internet for content, looking over the code/ content for each URL they find. Crawler is An automated browser that views your web pages and strips out the html text content       
Web crawlers also known as bots, robots or spiders
Example Google : Googlebot
                Bing     : Bingbot
                Baidu   : BaiduSpider
                Yahoo   : Slurp

Googlebot is the WebCrawler used by Google. It is used by Google to find and retrieve Webpages. The information gathered by Googlebot is used to update the Google index.

Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries. Indexing is the process by which search engine organize information before a search to enable super- fast responses to queries.is the WebCrawler used by Google. It is used by Google to find and retrieve Webpages. The information gathered by Googlebot is used to update the Google index.

Caching: Search engine cache is a cache of web pages that shows the page as it was when it was indexed by a web crawler. Benefits: Cached versions of web pages can be used to view the contents of a page when the live version cannot be reached, has been altered or taken down.

Rank: Provide the pieces of content that will best answer a searcher’s query, Which means that results are ordered by most relevant to least relevant. When someone performs a search, search engines scour their index for highly relevant content and then orders that content in the hopes of solving the searcher’s query. This ordering of search results by relevance is known as ranking. In general, you can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query.

SEO techniques adopted include On Page Optimization and Off Page Optimization

on page and off page seo
On Page SEO       

On-page SEO refers to any optimization that you control and include on your website. With on-page optimizations, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on Google, Bing and other search engines.
On-page SEO leads to higher search rankings, increased traffic to your site, and more conversions.

Off-page SEO

Off page optimization activities are done on a page after it become live on the web. 

Types of SEO

There are three main types of SEO, all aimed at helping you earn greater visibility in search results. The main differences have to do with how closely SEO tactics align with Google guidelines and how that ultimately impacts your SEO efforts:

  1.         White hat
  2.         Black hat
White hat SEO is considered as ethical and Organic SEO to implement. White hat SEO is slow process but it is provides Long-lasting growth in rankings. Most reputable SEO and content marketing companies use white hat SEO tools and techniques.
Black hat SEO is considered as Unethical SEO. will get you where you want to go faster. It usually costs less because you are taking shortcuts to the top by going against Google Guidelines. But it is a Short-Lasting growth in rankings.
Black hat SEO is considered as Unethical SEO. will get you where you want to go faster. It usually costs less because you are taking shortcuts to the top by going against Google Guidelines. But it is a Short-Lasting growth in rankings.

Spam backlinks:

Spam backlinks, also known as bad backlinks, toxic backlinks or unnatural backlinks, are links from low-quality or spam websites.
Spam backlinks are, well, spam because they lower your website’s ranking. Such bad backlinks tell Google that your site probably doesn’t have the quality or content to get links on its own.

                                     

History and evolution

brief history of seo


Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California With over 70% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 85% mobile traffic. The large traffic potential makes Google a viable option when aiming to capture organic or paid search- the downside, of course, is almost everyone is competing for the same traffic


GOOGLE UPDATES- Key moments

1993 web pages were text based

1995 Internet Explorer launched as free add-on to Windows 95

1998 Larry page and Sergey brin started google

1999 Developed page rank algorithm

2000 google toolbar launched

2001 Google’s first public acquisition DEJA.COM

2002  Launched google books, digital database of books and magazine

2003 google introduces Florida algorithm

2004 google introduced local search and personalization and also Gmail

2005 google introduced the Jagger algorithm

2006 google acquires YouTube

Xml sitemap protocols, webmaster tools introduced google analytics also launched

2007 google universal search is born

2008 introduced the social media results

2009 real time and fresh serp launched

2010 google instant is introduced

2012 google knowledge graph is introduced

2013  introduced the humming bird algorithm

2016  google launched mobile accelerated pages

2017  google introduced intelligent search

2018  introduced google shopping, mobile first indexing

2019  google launched chrome

  • GOOGLE HAS THE LARGEST INDEX OF WEBSITES IN THE WORLD
  • ON AUGUST 16,2013, GOOGLE WAS NOT REACHABLE FOR 5 MINUTES.IN THAT TIME THE GLOBAL INTERNET USAGE WAS DECREASED BY 40%
  • THE FIRST TWEET FROM GOOGLE WAS : I'M FEELING LUCKY" IN BINERY CODE.
  • 16% TO 20% OF ALL SEARCHES HAVE NEVER BEEN SEARCHED BEFORE ON GOOGLE
  • THE GOOGLE HOMEPAGE IS AVAILABLE IN 80 LANGUAGES.
  • 33% OF ALL SEARCHES ON GOOGLE COME FROM SMARTPHONE
  • GOOGLE HAS ABOUT 90% OF WORLDWIDE MARKET SHARE
  • ON SEPTEMBER 15, 1997 THE DOMAIN GOOGLE.COM WAS REGISTERED
  • GOOGLE HAS AVERAGED A NEW COMPANY ACQUISITION EACH WEEK SINCE 2010
  • STANFORD STILL OWNS THE PATENT TO GOOGLE'S ALGORITHM NAMED PAGERANK

 

 



  


   

                 





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