What is On-page Optimization in SEO? On-page Optimization, basically refers to everything that you can do on your website to help search engines understand your site and improve the chances that you will rank high for your target keywords, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on Google, Bing and other search engines. When I say the content that is present on your web page it actually means that you can use the keywords strategically in your websites content or keyword optimization, title tags, meta description, header tags, internal linking and anchor text all of these come under on page optimization. on-page optimization factors Title Tag Meta description Heading tags Alt tags Keywords Content Internal linking Images Speed Anchor text Title tag optimization , it's a HTML tag that exists in the head section of each webpage. It provides an context as to what the topical subject matter is of t...